Jessica Marte | The Pledge Against Plastics Social Cause Campaign
The Pledge Against Plastics, Social Cause Campaign, Advertising and Microsite, Student Project
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The Pledge Against Plastics / Social Cause Campaign

Project:
An awareness campaign for a non-profit organization. (Student Project)
Deliverables:
Logo Design, Print ads, Guerrilla ad, Product Designs & Microsite
About Campaign:
The campaign sought to communicate the environmental impact of plastics in a way that the target audience could relate to. The ultimate goal was to absolve the consumption of bottled water and have people turn to reusable bottles. Promotional materials drove people to the microsite, where they could take the Pledge, and get a $5 coupon for a special edition reusable water bottle.
About

The Pledge Against Plastics is a non-profit environmental/social awareness campaign which needed a complete brand platform.

Portfolio